Nowadays, every blogger dreams of getting their article ranked on the first page of Google. But the truth is that doing SEO without the right keywords is like walking in the dark.6 Best Free Keyword Research Tools for Bloggers & SEO in 2025
No matter how good an article you write, without keywords, you are merely posting articles; you are not solving people’s queries.
Keyword research is the GPS of your content – it tells you what people are searching for and how you can reach them. Good news, there are many such free keyword research tools in the market which are useful for both beginners and pros.
What is Keyword Research and Why is it Important?
In simple words, keyword research means understanding people’s search queries. What do people search for?
When you choose the right keyword:
- Your content reaches more people.
- You attract targeted traffic.
- You can get ahead of the competition.
High-volume keywords mean more searches and low-volume keywords mean fewer searches, but high volume means more competition and low volume means less competition. Low-competition keywords are best for beginners.
How to Choose a Good Keyword Tool?
While selecting the free keyword research tool, you can see these features:
If all these features are visible in any tool, then that tool is the best.
Search volume data
Keyword difficulty score
Related keyword suggestions
SERP (Search Engine Results Page) analysis
Best Free Keyword Research Tools
- Google Keyword Planner
It is the official tool of Google Ads. Search volume, competition and keyword ideas are given for free.
Pros: Reliable data, direct from Google
Cons: An Ad account is required for detailed metrics
How to use: sign up in Google Ads → open Keyword Planner → type the Keyword → enter Ideas
- Ubersuggest
Neil Patel’s tool has, beginner-friendly and clean interface.
Pros: Easy to use, SEO difficulty score
Cons: Daily limit in the Free version
How to use: Visit website → Search keywords → Save ideas
- AnswerThePublic
This tool tells what questions people are searching for. Best for content ideas.
Pros: Question-based keywords, visual format
Cons: Limited searches in the Free version
How to use: Enter keyword → View questions list
- Keyword Surfer
Chrome extension that shows keyword volume along with Google search.
Pros: Fast, direct in the search bar
Cons: Works only in Chrome
How to use: Install Extension → Search Google
- Soovle
Gives keyword suggestions from Google, Bing, Amazon, and YouTube in one place.
Pros: Multi-platform data
Cons: Does not give search volume
How to use: Visit the website → Type the keyword
- Google Trends
Best for finding trending keywords.
Pros: Trend comparison, location filter
Cons: Search volume is not accurate
How to use: Enter keyword → see trend chart
Free Keyword Research Step-by-Step
- Decide your topic/niche
- Collect keywords using 2–3 tools
- Choose low competition + decent volume keywords
- Analyze top-ranking pages
- Make a keyword list and plan content
Free keyword research tools are a blessing for beginners. You don’t need to spend money to start SEO — you just need the right tools and strategy.
Start your keyword research today and see how the traffic increases!